The business I am thinking is to install monitors on trams, buses and trains, and broadcast news, weather forecast, entertaining programs and meanwhile advertisement. This service can provide useful information for tram and train passengers and generate revenue from advertisement. The strategy I am thinking is low cost and specific location focused. To implement the low cost strategy, firstly, the company could get news and weather forecast from some existing TV channels so that the company does not have to have their own studio to make videos and at the same time TV channels get themselves be advertised by providing programs with their own logos as return. Secondly, the company may make a special deal with the hardware provider, monitor manufacturer for example, because it is a good thing that the manufacturer has its product on all the trams. For the specific location focused strategy, our customers, the companies who want to advertise on trams, could target their specific segmentation more easily, especially when they segment their customer by location. For example, a particular restaurant can advertise itself only on the trams pass by other than advertising to the people hundreds miles away. This is also our competitive advantage.
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Where to get e-commerce security
Introduction
Electronic commerce develops very fast these years. Security concerns are eroding Internet users’ confidence and having such a chilling effect on their online behaviour that U.S. business-to-consumer sales will grow more slowly than expected in coming years. (Perez, 2005) This report illustrates its current security issues from both technical and juristic perspectives and predicts the future of e-commerce security.
Current Security Issues to Electronic Commerce
Technical Aspect
Offense
E-commerce relies on networks. Large public networks, such as the Internet, are vulnerable, because they are virtually open to anyone. Wireless networks using radio-based technology are even more vulnerable to penetration, because radio frequency bands are easy to scan. Both Bluetooth and Wi-Fi networks are susceptible to hacking by eavesdroppers. (Laudon & Laudon, 2007)
Malicious software and computer crime are potential threads to e-commerce. Malicious software programs are referred to as malware and include a variety of types as shown in Table1. (Laudon & Laudon, 2007) Computer crime is a general label for offences in which a computer is the object of the offence or the tool for its commission. (Krone, 2007)
It can be divided in to two categories. First, Identity theft:
|
Type |
Description |
|
Virus |
A rogue software program that attaches itself to other software program or data files in order to be executed. Destroying programs or data, clogging computer memory, reformatting hard drive. |
|
Worm |
Independent computer program that can copy itself from one computer to other computers over a network. Spread rapidly; destroy data and programs. |
|
Trojan Horses |
A software program that appears to be benign but then does something than expected. Do not replicate but often leave backdoor for other malware. Some my experience is in the appendices. |
|
Spyware |
Monitor user web surfing activity and serve up advertising; obtain information about users’ buying habit to serve tailored advertisements |
Source: (Laudon & Laudon, 2007)
Table 1
a crime in which an imposter obtains key pieces of personal information to impersonate someone else. Criminals Continue reading Where to get e-commerce security
Electronic commerce is said to have the potential to alter industry structures and affect the way businesses compete for markets (Applegate et al. 1996). Carsales.com Ltd is Australia’s has solid performance at electronic commerce and is admitted the number one online automotive classified business. (Media Release. 2008) This essay is attempt to identify and understand the revenue model of carsales.com.au, one of the most popular website of carsales.com Ltd, and analysis the website presence.
Introduction
Carsales.com Limited is an Australian unlisted public company based in Melbourne, with more than 400 shareholders, including a 49.6 per cent shareholding by PBL Media and many individual Australian car dealers and automotive industry entities. Its first revenues were reported in the financial year 1998. In November 2005, Carsales.com acquired the on-line classified assets of ACP Magazines in exchange for 41% of the stock in carsales.com. Today, the Carsales Network includes the clear market leaders in automotive classifieds, construction and equipment classifieds, marine classifieds and motorcycle classifieds. Carsales is the first company to have made the BRW Fast 100 for five consecutive years, also being in the Deloitte Technology Fast 50 in 2004, 2005, 2006 and 2007. In publishing its interim accounts to December 31, 2007, Carsales reported revenue growth of 50 per cent from $21.274m to $31.945m. Profit (EBITDA, Earnings before interest, taxes, depreciation and amortization) grew from $6.553m to $12.592m – an increase of 92 per cent on the prior corresponding period. Carsales.com Ltd also reported an after tax profit of $8.467m - up 81 per cent for the same period last year. (Financial report. 2008) Carsales.com Ltd Managing Director and CEO, Greg Roebuck, said the results were thanks to strong organic growth across the company’s automotive and allied websites and the successful integration of new acquisitions including Discount Vehicles Australia and Redbook. He stated Carsales.com Ltd had achieved excellent results in both the retail and business-to-business arenas.
(Media Release. 2008)
Continue reading Electronic Commerce research about Carsales.com.au
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Introduction
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Background
The Australia Chocolate Fountain Co. is a home-based business. It rents chocolate fountains and cocktail machines and sells mini home fountains and chocolate as well. It has one boss and three part-time employees. More details can be found at http://www.tacfc.com.au/.
Continue reading Request for Proposal (Assignment For System development and design)
Get to grips with Ruby and Ruby on Rails with 34 of the very best tutorials, resources and articles gathered from the net.
This subject is designed to provide students with an understanding of the complexity of enterprise management and to be able to apply this to leadership management issues. Topics covered will include: accounting and performance practices, finance, business systems, quality and innovation management, operations, markets, and the organisation at enterprise level. The subject will offer management practitioners the opportunity to understand the operations of the entire firm.
In today’s world law enforcement is increasingly exposed to evidence embedded in accounting and business information systems. Consequently, there is a greater need for practitioners to acquire specialist knowledge and skills to effectively deal with complex computer technology in investigations. This subject aims to impart detailed knowledge of information technology as well as a thorough understanding of the rigorous requirements of obtaining evidence that will be acceptable in legal. The subject covers the basics of technology, networking, security, the law of evidence, information and communication forensics technology and intrusion forensics as well as the manner in which digital evidence can be identified, preserved, analysed and presented to be acceptable in legal proceedings.
This subject introduces students to the key financial business processes underpinning organizational activities and the role and operation of information systems in supporting these business processes.
On successful completion of this subject, students should be able to:
- Analyse the need for business strategy and explain how strategy influences the need for business process information;
- Prepare business process documentation;
- Prepare plans to achieve an adequate level of internal control;
- Describe and evaluate business processes;
- Evaluate, analyse and interpret the efficacy of business processes and their related enterprise information systems.
On successful completion of this subject, students should have improved the following generic skills:
- Oral and written communication;
- Collaborative learning and team work;
- Interpretation and analysis of real-world cases; and
- Problem solving.
The use of project management techniques has risen sharply. Examples of projects include research and development studies, reorganization efforts, implementation of total quality management, installation of a new piece of equipment, advertising campaigns construction, organising special events and other one-shot endeavours. The subject will cover the key drivers of project success, training and leadership in project environments. Project selection is the first critical set of decisions. Matching of the projects selected to the organisations strategy is taken as the starting point. Practical tools and techniques will then be introduced to manage the project or special event for success. The subject will also involve the use of an appropriate Project Management software package such as MS Project.
