For my business, as all other businesses, it has its suppliers, customers, Employees and investors, so from the software categories, both inward organised and outward organised are applicable to it. However, according to the key business processes, software categories are narrowed down; softwares were selected; vendors are chosen and delivery choice is decided as shown in figure1. Whether the software could facilitate the key business processes is the main criteria to judge which one(s) to choose for the steps.
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The business I am thinking is to install monitors on trams, buses and trains, and broadcast news, weather forecast, entertaining programs and meanwhile advertisement. This service can provide useful information for tram and train passengers and generate revenue from advertisement. The strategy I am thinking is low cost and specific location focused. To implement the low cost strategy, firstly, the company could get news and weather forecast from some existing TV channels so that the company does not have to have their own studio to make videos and at the same time TV channels get themselves be advertised by providing programs with their own logos as return. Secondly, the company may make a special deal with the hardware provider, monitor manufacturer for example, because it is a good thing that the manufacturer has its product on all the trams. For the specific location focused strategy, our customers, the companies who want to advertise on trams, could target their specific segmentation more easily, especially when they segment their customer by location. For example, a particular restaurant can advertise itself only on the trams pass by other than advertising to the people hundreds miles away. This is also our competitive advantage.
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